Brand image innovation design based on the era of 5G internet of things

Abstract The development of the times is driving competition in market. In current trend brand era, if a cannot fully display its own personality, it difficult to be competitive. With Internet things (IoT) technology, different enterprise values produce types products and affect all aspects social economy daily life. This article mainly studies innovative design image based on 5G IoT era. takes consumer group as positioning object, committed shaping core value brand, applies emotional personality psychology consumers rational planning. Creating perfect an accurate track effective guarantee promote enhance development. standard font logo combination Chinese English. advantage English lies nationality cosmopolitanism. It not only new cultural phenomenon but also has strong operability, which meets requirements internationalization. explanatory capacity model increases with entry product image, corporate self-consistency. combined three variables reaches 42.2%. significance probability F test p = 0.000, significantly less than 0.01, indicating that regression significant. Except for “imaginative,” girls’ scores other seven dimensions are equal or higher boys’. results show far-reaching long-term brand.